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Vignette Unleashes V/Series E-Business Platform

Vignette Corp. Tuesday released the V/5 eBusiness Platform, its most ambitious software project to date.

Vignette hopes the new product will help it keep ahead of rival BroadVision Inc.. Vignette's (VIGN) cornerstone application is designed to replace its main software program that helps businesses manage relationships with Internet customers.

Vignette's new software allows companies to market to their customers through Internet-connected cell phones, pagers and electronic mail. It's a feature that neither Vignette's StoryServer or BroadVision's (BVSN) software provided with their first generation applications.

Bill Daniel, Vignette senior vice president of products, said prior to developing the new e-business infrastructure, marketers were forced to piece together differed software solutions to develop an online marketing strategy.

"The V/5 eBusiness Platform has now unified the key capabilities e-businesses need to enable their online strategies," Daniel said. "We have enabled a new economy of packaged applications around Vignette's platform that will ultimately serve customers with a set of new 'configure and go' application modules for rapidly building and reconfiguring their e-businesses."

The Vignette infrastructure is capable of providing scalable and personalized content delivery to an ever-expanding mobile audience via e-mail, pagers, and other portable data and wireless appliances.

Vignette powers more than 500 of the leading dot.com and Fortune 500 e-businesses, including AT&T Corp. (T), Sprint (FON), and United Airlines (UAL).

The price for V/Series is the same as StoryServer, and customers using StoryServer will be automatically upgraded to the new program without any additional charges.

Two programs within the V/Series software package are available now, with the remainder of the applications scheduled for release in June.