BOL Powers Into Switzerland
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The scope of this venture extends far beyond anything currently existing in Switzerland, according to company sources. Exact details have not been revealed by either party. It is not, however, an exclusive agreement and does not involve participation in the other partner's business.
BOL wants to use the provider's Bluewin portal to advertise new products releases and hopes to increase its branding amongst these customers. Blue Window is interested in increasing the attractiveness of its portal and improving the range of services on offer.
Financial details are still largely unclear. It is assumed that Blue Window will be paid a commission on books sold on its platform. BOL's main competition Amazon.com is already present in the Swiss market with a country specific site.