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Music E-Commerce Site Launched by Australian Retailer

Australian retail giant Coles Myer, in partnership with GlobalFulfillment.com, launched Music@Now, a music area of its main site featuring about 169,000 CDs, cassettes and albums, with plans to offer up to 1.5 million products during the next quarter, including include videos and DVDs.

The move is one of the first steps into e-commerce for the bricks-and-mortar retailer. The site lists the top 10 CDs in Australia, offers product by genre and provides a search function and features a New Zealand-Australia currency converter

Product sourcing and fulfillment for Music@NOW will be provided by GlobalFulfillment.com, an L.A.-based international fulfillment provider that recently established distribution hubs in Tokyo and Sydney to speed delivery to online shoppers in the Pacific Rim.