E.piphany E.4 Platform Adds Real-time Personalization
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E.piphany Inc. completed the integration of RightPoint's real-time personalization into E.piphany E.4, delivering on product commitments made at the time of the RightPoint Software Inc. acquisition in January 2000.
The integrated E.piphany E.4 solution combines one-to-one customer analysis, campaign management and real time personalization technologies, the company said.
Customer sites that have already licensed the new solution are Nissan North America, eGroups and PeoplePC.
The new product enables "a comprehensive, fact-based understanding of the customer based on all relevant enterprise-wide information, enabling the planning and execution of campaigns in real time, whether the client is a business-to-consumer (B2C) or business-to-business (B2B) company," said Roger Siboni, president and chief executive officer of E.piphany.