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Chapters, CBC Forge Strategic Alliance

Chapters Online and the Canadian Broadcasting Corp.'s CBC.CA this week signed a marketing and co-promotion alliance.

The arrangement makes Chapters Online the prime online book retailer on the CBC.CA site and is part of both companies' continuing strategies to expand their services and encourage interest in Canadian literature.

Visitors to http://www.chapters.ca/books/cbc can link to relevant news articles, book reviews, author interviews, and book readings featured on CBC.CA's "Books and Writers" section.

"CBC is widely respected for its literary coverage and teaming with them is an excellent way to give our customers additional information about their favorite titles and authors," said David Hainline, executive vice president, marketing and merchandising, Chapters Online.

The agreement offers the convenience of online shopping to CBC.CA site visitors, who can link directly from selected pages of the entertainment section to the Chapters site where they can then quickly and easily purchase the titles of their choice.

CBC.CA, with more than 200,000 pages of online content, is an important resource for Canadians seeking up-to-the-minute headlines and in-depth coverage of news, entertainment, business, sports, weather, consumer affairs, and more.

By providing immediate updates, background and analysis, with audio and video, the site showcases CBC's journalistic ability to provide up-to-the-minute news headlines and in-depth coverage simultaneously.

The Chapters site features millions of book, music CD, video, DVD, and software titles as well as consumer electronics from around the world at Canadian prices and with a unique focus on products of interest to Canadians.

It offers a secure shopping environment, easy-to-use search tools, and strong customer service. It also supports the growth of Canada's e-commerce industry by operating an extensive affiliate program for Web site owners.