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Macromedia Opens More Video Streams

Web graphics software maker Macromedia is padding its Flash Video Streaming Service with the help of a new provider.

The company struck a deal with Mirror Image today to deliver Macromedia's live and on-demand streaming media services across its branded Content Access Point (CAP) network. The enrollment service lets content publishers of all experience levels send Flash video to online users via a hosted service instead of clogging up their own networks.

The platform requires Flash Video Exporter for Flash MX Professional 2004 and lets a subscriber upload video files through a browser or FTP .

Overall, Macromedia professes Flash video content as the better end-user experience because it can allow for interaction with the content, the ability to synchronize the video to other site elements, and play back within the browser -- not through a third-party player.

With the increased number of broadband users, Macromedia said it sees real momentum for its products, considering the video is viewable using a simple Flash player. In a recent survey of Web professionals, Macromedia found the majority are already planning to add video to their sites: 70 percent want to use Dreamweaver to embed Flash video on the sites, and 74 percent want to build interactive video applications with Flash MX Professional 2004.

"As Flash video continues to gain rapid adoption, Mirror Image customers now have access to audiences worldwide without the burden and cost of setting up and maintaining their own streaming server hardware and network," Chris Hock, Macromedia director of product management said in a statement.

Woburn, Mass.-based Mirror Image makes the third such partner for Macromedia's Flash Video Streaming Service. Macromedia debuted the service in a "Lite" version back in December 2003 with the help of streaming media provider VitalStream and followed it up a year later with a full rollout by adding content network Speedera's services to the mix.

Mirror Image says its value-add includes a customizable player, automatic advertisement insertion into rich media, video playlist generation and seamless system implementation.

"As an increasing number of our advertising, media and entertainment customers are moving to integrate streaming video to dramatically increase online interaction with their end users, partnering with Macromedia was a natural step," Jeffrey Schutzman, vice president of global sales and marketing for Mirror Image, said in a statement. "Mirror Image's partnership with Macromedia allows us to continue providing a complete solution for streaming video and content delivery."