AutoWeb.com: In the Driver's Seat?
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Nothing seems to work for e-tailing stocks. Yesterday, AutoWeb.com (AWEB) announced that Lycos agreed to buy 10 percent of the company. In the old days (i.e., late last year), such news would have catapulted the stock. Instead, AutoWeb.com was actually down 3/32 to 3-7/8.
But is AutoWeb.com a buy? Is the market missing the boat? Well, there is no doubt that the online auto market is huge. According to J.D. Power and Associates, more than 55 percent of new car buyers currently use the Net to shop for cars. This is expected to soar to 80 percent by 2003.
The Lycos deal is critical. It covers four years, in which both companies will jointly manage a new online auto channel (Lycos has about 33 million users). Interestingly enough, the agreement calls for both firms to develop wireless auto services.
Lycos will purchase 10 percent of AutoWeb.com, which will provide much needed capital to the auto e-tailer (the estimated investment is $10 million). Of course, there is a price tag; although, it is vague: "yearly multi-million-dollar payments" to Lycos.
As for Lycos, they have a low-risk position. They are guaranteed multi-million-dollar payments for the next four years. What's more, a $10 million investment in AutoWeb.com is not very material for Lycos.
Finally, AutoWeb.com must face tremendous competition, such as from Autobytel.com, Greenlight.com (which Amazon.com is a backer) and even priceline.com.
The big question is: If a deal with Lycos cannot lift the share price, what can?
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