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eFoodmanager.com Acquires Seafood Marketplace

European food industry hub eFoodmanager.com Tuesday acquired DerFischmann.de, an online marketplace for the seafood industry.

Joachim Reichelmann, DerFischmann's founder and chief executive officer, has joined eFoodmanager as head of the seafood produce category.

Financial terms were not disclosed.

Reichelmann said the move would be a significant step forward for DerFischmann's users. It would bring additional services for finance and logistics, he said, while penetrating previously hard to access international markets for European fish industry sellers.

"eFoodmanager is opening up international markets whilst at the same time achieving significant efficiency gains for buyers and sellers alike," said Reichelmann.

Speaking for eFoodmanager, Co-Founder and Chief Executive Officer Jan Stenger said that the acquisition provides an important building block to access Europe's leading buying and selling groups.

"We plan to have all major food categories tradable on the platform by the year end," said Stenger.

250 participants have now signed up for eFoodmanager's platform. They include retail and e-tailer groups, manufacturer and traders across a range of different categories. There will be a trial of the service in selected categories during May, when users will be able to use the system to trade in fruit and vegetables, seafood, meat and dairy products.

Three main areas are planned for the eFoodmanager site: an open market for trading among users; individual channels for trading with pre-selected parties and a Services area where users can access logistics, packaging, insurance, financial services and useful information.