RealTime IT News

Sausage Goes Tribal

Melbourne-based Sausage Software is set to acquire production house Tribal, after signing a heads of agreement content deal.

Though the deal remains subject to formal contract documentation, five-year-old Tribal will supply Sausage with a team of media and communications professionals experienced in commercial TV and corporate video productions.

Tribal has delivered services to blue-chip clients such as Coles Myer, Ansett Australia and Telstra.

Sausage chief executive officer Wayne Bos said the Tribal acquisition would help Sausage meet the growing demands to interactive media and broadband content.

"Web TV and broadband will revolutionise the Internet. The integration of Tribal's skill set with that of Sausage Interactive and GMD confirms our role as key player in the creation of next generation content, and further enhances our opportunities in e-commerce and the development of communities of interest," said Bos.

The deal with Tribal follows the marketing agreement signed two weeks ago with digital photography firm IXLA to co-market both company's products to the Asia Pacific market.