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UPC Sweden Signs Extreme Sports Channel

Broadband network UPC Sweden signed an agreement Monday with Extreme Sports Channel to make the sports service available in Stockholm.

UPC Sweden reaches 245,000 connected households in Stockholm and its environs, using fiber and coaxial cabling for high-speed Internet access and TV services. Later this year it will add telephony to its portfolio, making it an all-round media distribution company.

On the Extreme Sports Channel, viewers can see such sports as surfing, snowboarding, in-line skating and mountain biking, 24-hours a day. It is a joint venture with the global extreme sports entertainment company Extreme Group.

Alistair Gosling, managing director of Extreme Group, said the channel was enjoying its popularity as a growing number of European networks were taking on what he called "the best of the best in the world of Extreme Sports."

The move is a continuation of the strategy adopted by Netherlands-based UPCtv of rolling out its channels across Europe. It has already been distributing to Sweden via Telia cable networks.

UPCtv launched six channels in 1999 and plans several more this year. Apart from Extreme Sports it offers Film1, Club, Sport1, Avante and Reality TV, the last-named being a joint venture with Zone Vision. Planned for 2000 is a "mind, body and spirit" channel named Innergy.

Extreme Sports Channel now reaches nine countries, having started broadcasting in Europe a year ago. Cleared for broadband and Internet broadcast, it is developing these new methods of TV distribution via its Web site.



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