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RealTime IT News

SK-EarthLink Fit For The Stars

When EarthLink and SK Telecom announced their $440 million wireless joint venture in January it prompted a lot of interest and questions.

Where would it be based? Besides CEO Sky Dayton who would fill the management team? How would the new wireless company compete against entrenched giants like Verizon and Cingular?

Today, the company supplied some answers. SK-EarthLink's headquarters will be in the Westwood section of Los Angeles, rather than Silicon Valley or Atlanta, where EarthLink is based.

"SK-EarthLink chose L.A., as it is the center of technology and entertainment," Brooke Hammerling, a spokeswoman on behalf of SK-EarthLink said. "Content is incredibly important and L.A. is where it is at."

As for staffing, Dayton, who previously founded EarthLink and Wi-Fi network aggregator Boingo, is drawing talent from both sides of the joint venture.

Wonhee Sull will serve as COO. Sull was most recently CTO of SK Telecom wireless data business, where he launched multimedia and mobile commerce services and developed a real-time billing system.

Under Sull are vice presidents: Brent Cobb, strategy and business development; Jay Lee, products and services; Inho Shin, technology; and Terry Boyle, operations.

Other key leaders include: Todd Tapping, CFO; Stuart Redsun, executive vice president of marketing; and Ali Zanjani, executive vice president of sales and distribution.

The executive team is already in place in Los Angeles. Overall, there are more than 100 employees at SK-EarthLink, and there will be no set number of employees, Hammerling said.

"Our goal is to revolutionize the wireless experience in the United States, and we have assembled a team worthy of that lofty objective in record time," Dayton said in a statement.

SK-EarthLink did not release details about its third-generation services, which are expected to be offered under the new brand near the first quarter.

Industry-watchers are watching to see how the service will be different from other multi-media offerings starting to come from U.S. carriers.