Launch Media, BBC In Content Licensing Agreement
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Launch Media Inc. and BBC Worldwide Monday forged an alliance in which BBC radio content will be delivered exclusively to Launch affiliates.
Through the agreement, Launch (LAUN) will offer daily music and entertainment stories from the United Kingdom's news service, NewsBeat. The U.K. news service will be featured alongside other Launch offerings, including music and entertainment news and "show prep" for broadcasting.
Launch will market the service to its international affiliate roster outside of the United Kingdom. BBC Radio International, which distributes radio programs to more than 100 countries, will offer daily content featuring articles covering European music and entertainment news.
"This alliance with BBC Worldwide is a natural extension of our services to our affiliates," said Dan Forth, senior vice president, content licensing, Launch. "The European music and entertainment news component will be a strong addition to our broadcast-related 'business to business' menu as we continue to expand globally."