They don't promise to make you rich, but at least the next time you blow your mortgage on a fledgling IPO you won't be able to blame it on lack of information.

Announcing its launch this week, San Francisco-based B4Utrade.com says it provides all of the tools used by the Wall Street big wigs to give the average (READ: YOU) individual investor an institutional advantage.

"There is nowhere else on the Web where active traders can find the same tools that have historically only been available to institutional equity managers," says Kevin Montoya, a Senior VP and financial advisor at Morgan Stanley Dean Witter. "B4Utrade.com gives traders everything they need on one site, in an extremely user-friendly format, at a fraction of the cost."

The service provides all of the typical services found on other financial Web sites (stock chats, top 10s, customized portfolios, etc.), but includes atypical looks into institutional trends (detailing current institutional buying or selling indicators, promising users a chance to "piggyback" on specific financial institutions like Goldman Sachs and Fidelity and/or market-moving individuals like Warren Buffett and Paul Allen), in-depth stock split and buyback coverage, dynamically streamed real-time trading data, and quick access to condensed and filtered information from 16 popular financial newswires/content vendors.

"B4Utrade.com sympathizes with the online trader's frustration from sifting and scrolling through endless financial data," says Keith Savitz, CEO and Co-Founder of B4Utrade.com, and a former VP of Investments at Morgan Stanley Dean Witter. "Nothing is worse than delayed decision-making and, hence, poor executions."

Savitz says by combining detailed content with a user-friendly format, the company hopes to attract investment professionals and the beginning trader alike, including "mom and pops" who actively trade while at work and/or at home. Tapping into these markets will be no small task for the company, with literally hundreds of financial information and investment sites already merging and acquiring their way through the Web (E*TRADE, Datek, Ameritrade, Charles Schwab, etc. etc.).

Funded primarily by professional traders, brokers, and other asset managers, B4Utrade's services start at $25 a month, and are currently available for a free 30-day trial.

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