You might not think there's room for another player to enter the bruising battle of search engines, but Moreover has a unique arsenal to fight with. The company isn't another wannabe, search solution with more answers than anyone can use, rather it's targeted at business users. "When it comes to news, Moreover is unparalleled, a news junkie's delight," says Danny Sullivan, Editor of siliconvalley.internet.com's sister site, Search Engine Watch. Sullivan's comment is from an August review of the original Moreover 1.0. Today, the company released a major enhancement, Moreover 2.0, along with the announcement of a licensing deal with Inktomi.

"Moreover addresses the biggest problem that remains in navigation of the Web," says Nick Denton, CEO of the San Francisco-based company. "It's a problem that hasn't been solved by Google, or any of the other popular search engines, the indexing of time-sensitive information, news, articles, commentary, and even chat rooms."

Rather than attempt to index most of the Web, Moreover looks to "high value" business sources such as the Financial Times, NY Times, and Wall Street Journal, as well as a wide range of online newsletters. Moreover says it searches over 2,200 sources. And unlike most search engines that update information every one to two weeks, Moreover indexes every 15 minutes.

As an example, a search for donut company Krispy Kreme at Google gets you a list of responses headed by the company's home page, a review from the consumer-oriented ePinions Web site, a capsule summary of the company from Hoovers online an October 23rd story about the company opening a store in Utah, an ABCNews.com story about the company from August and so on. The same search at Moreover is topped by a list of ten articles about Krispy Kreme from various investment and business newsletters and Web sites dated late November.

IN SEARCH OF PARTNERS

Moreover's business plan is not to take on Google, Altavista and other search heavyweights head on. "Our site is a showcase to introduce people to what we do, it's not a destination site," says Denton. Rather, the company has, and continues to make alliances with media and technology partners. Pricing starts at $30,000 per deployment and scales according to usage and premium services.

Denton says Moreover already has 115 customers and licensees using its technology including Inktomi, the Financial Times, salesforce.com, business.com, iwon.com, and British Telecom. Moreover was started in the U.K. where it's primary R&D is headquartered. Inkotomi is licensing Moreover's dynamic Web database to enhance its news search capabilities for portals, destination sites and enterprise customers.

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