Mountain View-based Broadbase Software (Nasdaq: BBSW), a CRM software developer focused on analytic and marketing automation apps, today announced the successful acquisition of competitor Decisionism, which develops similar applications specifically for the B2B marketplace.

Based in Boulder, Colorado, Decisionism provides B2B eCommerce services for deploying analytical applications and OLAP reporting. The company's flagship product, Aclue Decision Supportware, synchronizes corporate data across analytical applications that serve corporate buyers, and supports all three leading OLAP server technologies (Oracle Express, Microsoft SQL Server and Hyperion Essbase).

Chuck Bay, CEO of Broadbase, describes the newly-combined service offering as the only comprehensive service to analyze the transactional, operational and profile information that flows through eMarketplaces, providing business decision makers with quick information and results within a streamlined operational processes.

"The Broadbase-Decisionism combination represents the industry's most robust analytic offering currently available for B2B marketplaces," says Bay. "This acquisition is particularly strategic for Broadbase as it positions the company as the technology leader in the rapidly growing B2B analytics space."

Despite a host of positive analyst ratings over the last few weeks, today's acquisition has yet to boost Broadbase's ailing stock price. The company saw a big tumble in November when issuing revised guidance following its acquisition of another competitor, Servicesoft, which boosted its pro-forma loss to 15 to 17 cents per share, 10 cents higher than analyst expectations.

Broadbase was trading down slightly to $7.562 a share in mid-afternoon trading Friday, more than 80 points off its 52-week high.