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Match.com Signs Agreement With Yahoo! Personals

Agreement provides broader reach within dating community for members' best chance of success.

December 21, 2000
By Arthur Gordon: More stories by this author:

Match.com, a leading online dating site, announced today that it has signed an agreement with Yahoo! Inc., a leading global communications, commerce, and media company, to give people a convenient and easy way to share their personal ad listings with both Yahoo! Personals and Match.com community members.

As people create their personal ad profiles in Yahoo! Personals, they will be given the option of posting it on the Match.com site for free, giving their ads broader reach in the vast online dating community. For members who want to register for both sites at once, the sites will be integrated so that key information will have to be entered only once. Match.com requires just a few additional preference details to complete the process.

"Online dating is becoming an increasingly popular way to meet new people," said Cindy Hennessy, president of Match.com. "It is convenient, fun, and discreet. Yahoo! Personals is one of the most popular dating sites on the Internet, and we are thrilled to help increase their users' chance for romance and friendship by encouraging them to sign up for a second free profile on our site as well. We are pleased that this partnership with Yahoo! could increase our community of singles dramatically, which improves our members' ability to find true love."

"We want to give people the best online dating experience when they come to Yahoo! Personals," said Mark Hull, senior producer of Yahoo! Personals. "By teaming with Match.com, we are making it even easier for people to connect with others in search of romance and relationships."

Match.com (www.match.com), the Internet's premiere matchmaking service, offers adults a convenient, fun, and anonymous way of meeting other single adults. Match estimates that more than 55 percent of Match.com's members are seeking serious, long-term relationships. Match.com estimates it is responsible for arranging relationships for over 500,000 members and has confirmed approximately 1,100 marriages. With the upcoming integration of One & Only Network, a leading provider of online matchmaking with a 170,000-member affiliate program, the combined site will have more than 9 million user registrations. According to Media Metrix, Match.com and One & Only Network generated approximately 1.6 million unique users and more than 130 million page views during October. Match.com is a wholly owned subsidiary of Ticketmaster Online-Citysearch, Inc.

Ticketmaster Online-Citysearch (TMCS) is the number one online local network enabling people to get the most out of their city. Operating in cities worldwide, TMCS helps people find and plan what they want to do and then buy event tickets, make reservations, or meet the right people. This integrated family of sites includes ticketmaster.com, the world's number one online ticketing company; Citysearch.com, the leading local network; and match.com, the premier online matchmaking service. Located in Pasadena, California, TMCS is majority owned by USA Networks, Inc.







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