Expect to see some radical marketing changes at Ask Jeeves (Nasdaq: ASKJ) very soon.

The Emeryville-based search engine and portal Wednesday says it will work with online marketing company L90 (Nasdaq: LNTY) to help it better promote its Ask Jeeves Web properties and DirectHit Network partner sites.

Los Angeles-based L90 is known in the industry for boosting online presences for companies like Visa, Microsoft and General Motors.

"When it comes to interacting with Internet users, banners are not the most effective tools," says Mike Leo, President of Technology Solutions at L90.

Under the agreement, L90's proprietary adMonitor technology will serve and track marketing campaigns using Ask Jeeves' Interstitials and DirectLinx products

L90 says it will use adMonitor, its proprietary marketing technology, and ProfiTools, its online marketing platform, to track Interstitials, keyword triggered pop-ups, and DirectLinx, high impact, contextual text-based ads.

"This partnership helps us provide even more of our customers with a wider variety of products allowing them to effectively communicate their message to their own target audience," says Ask Jeeves VP of targeting and acquisition Peter Hershberg.

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