Forget missing that crucial touchdown or field pass during the fourth quarter as you make a quick dash for the bathroom or grab another cold one from the fridge. TiVo, one of the top providers of digital video recorders (DVR), intends to make Super Bowl history with its digital technology so that nothing, not even Britney Spears' highly anticipated Pepsi commercial, will be missed by TiVo subscribers.

For the first time since reaching critical mass with its subscriber base, a larger-than-ever segment of the Super Bowl audience, namely TiVo subscribers, will be able to utilize TiVo's digital entertainment features to get the most of out Super Bowl programming.

For purposes of in-house research, TiVo will do an analysis of 10,000 TiVo-enabled households on Super Bowl Sunday to measure exactly how they use DVR technology and the frequency with which digital set-box features such as rewind, pause, and slow motion are used during programming.

TiVo will also study which highpoints of the Super Bowl garnered the most attention from TiVo users, including commercials, half-time entertainment, or critical plays during the game.

"Our analysis will be a way for us to specifically look at how our TiVo subscribers are using our technology and to see if the behavior of our users matches up with the plethora of post-game polls," said Jim Monroe, executive producer for TiVo. "We want to know what most interests our users and the Super Bowl is a perfect time to pinpoint our subscriber base and understand how we can improve on TiVo."

Representatives for TiVo will issue the results of their analysis on Feb. 4 for consumers, advertisers, and networks to better understand what this segment of TiVo subscribers liked and disliked about Super Bowl programming, and how, if at all, the use of DVR technology is changing the way America watches television.

Since its inception in 1999, TiVo's subscriber base has grown to upwards of 270,000 nationwide, as reported at the end of the company's 4th quarter.

TiVo technology records television programming directly onto a digital hard drive so that subscribers can use all the same features they normally would with a VCR on isolated portions of live programming. With a click of the remote, TiVo users can then return to live programming where they left off.

TiVo is headquarted in San Jose, California.