CDNow Spinning in Circles
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CDNow (CDNW) sounds like a broken record these days. The music e-tailer is burning through cash faster than a six pack-a-day habit. The writing's been on the wall to cut back on spending for quite some time, but it's too late to quit cold-turkey, and CDNow is hittin' the skids for the last time.
It'll remain to be seen whether any suitor is in the market to buy used goods and throw CDNow a life preserver. But investors sure couldn't care less, having long since headed for the exits. And the share price tells a tale of woe, bobbing at an underwhelming four bucks a pop.
The problem is, it's hard to feel much sympathy here. It's latest quarter looks a lot like the same deadbeat of old, hemorrhaging $38 million, same as last quarter, despite just $38 million left under the mattress. That's $28 million in hard currency and a loan-shark credit line of about $10 million.
CDNow plans to shed some marketing expenses and it's scrambling for a sugar daddy, but the wallet's a little light at the moment. Auditors reading the tea leaves anticipate a going-out-of-business fire sale in the company's future.
On the brighter side of M&A watercooler chat, some funny business caught my eye while browsing NBCi's latest press release. It seems the company has quietly tweaked its image. "NBC Internet, a leading Internet company connecting buyers to sellers." That's sounding suspiciously like B2B word-smithing from a decidedly pure content play. Albeit a day late and a dollar short. But I digress.
Anyhow, NBCi announced plans to acquire Husdawg Communications. Terms of the deal were kept under wraps. The move looks to combine Husdawg with NBCi's mailing list management and database marketing division, NBCi Direct.
NBCi Direct touts itself as a high-brow cyber-mailing list, boasting 9 million Web surfers who've opted in to receive targeted e-commerce offerings. Sounds impressive, but I've got an entire box filled with this junk mail.
I don't remember agreeing to receive all these crazy offers, but I do have a short attention span and an itchy trigger finger. "Save Big on Color Scanner with a Hot Rebate!" I don't know about you, but these things scream at me like a used-car sales pitch. And probably to most of the 9 million who signed up on the fly, but now can't figure out how to unsubscribe.
You'll all recognize Husdawg's bread and butter when you finish downloading that latest bootleg copy of software you just scored. You know that annoying electronic registration card you encounter after installing shareware that no one ever fills out? That's Husdawg's gig.
These cards are annoying enough falling all over the floor while I'm thumbing through my favorite magazine. Of course, maybe it's just me. After all, I have been known to be a picky and uncooperative consumer from time to time.
Investors seemed to cheerlead the deal, but it's worth noting that shares of NBCi are sagging 80% off its 52-week high on the most anemic volume seen in nearly a month. So the response could just be a handful of bottom-feeders. As for me, the deal looks so-so, adding marginal shareholder value. But if it boosts the bottom line, who am I to argue?
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