RealTime IT News

Online Product Reviews Offered in Real-World Stores

Where2Net, an application service provider (ASP) of e-commerce and mobile-commerce solutions, is partnering with ConsumerREVIEW.com to deliver consumer-generated product reviews into real-world retail stores.

Where2Net will integrate content from ConsumerREVIEW.com into its trademarked Touch and Mortar eMerchandising solution. As consumers begin their shopping in retail stores, they can find product information tailored to their needs and delivered via wireless and broadband access.

Financial arrangements between the companies were not disclosed.

This 'what to buy' information is also made available to non-Internet users, who may opt to obtain information via touch screen terminals in participating stores.

For retailers, Where2Net selects from the 18 product categories hosted by ConsumerREVIEW.com that match a store's merchandise offerings.

In addition to product reviews, Touch and Mortar delivers manufacturers' product information and cross-selling recommendations from a variety of sources.

Acting like a 'digital' assistant, Touch and Mortar provides shoppers and sales staffs with intelligently packaged information specifically for merchandise offered in those stores.

"Touch and Mortar reduces shoppers' frustration where product information is not available at the 'point of purchase' or is deemed biased," said Alan Yeung, Where2Net's resident and chief executive officer.

"Shoppers are faced with the dilemma of either making a purchase, planned or on impulse, without knowing much about the product, or leaving the store without buying. Now, through our partnership with ConsumerREVIEW.com, consumers can access product reviews and research their purchases without leaving the stores."

"We believe our unbiased product reviews, delivered through Where2Net's hosted retail applications, will meet the in- store needs of shoppers and help drive same-store sales for retailers," said Max Mancini, CEO of ConsumerREVIEW.com.

Where2Net is an application service provider for multi-channel retailing. Its Touch and Mortar solution, a single-source solution covering in-store e-commerce and customer relationship management (CRM), comprises several applications including eGift Registry, eMerchandising, eCustomer Service and eData Mining.

Founded in 1998, ConsumerREVIEW.com develops and manages Web communities around common product interests to meet the needs of consumers researching purchases on the Web.