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Sony Forms European Internet Software Company

[May 4] Sony Europe GmbH and Sony DADC Austria AG announced Thursday that they have jointly formed a new Internet software company called Sony NetServices GmbH.

The new company will provide consulting and Web design services, complete with full implementation of network business solutions running on the Internet, mobile telephone, and Digital TV.

Otto Zich, chairman and chief executive officer of Sony Europe, said Sony NetServices is an important European initiative for his company and would help to deepen its understanding of the Internet.

"The new company will contribute toward building up the know-how we need to become a major player in Internet services in the future," said Zich.

Sony NetServices starts with around twenty e-commerce applications, including online shops for the entertainment industry and an auction platform that works on mobile telephones as well as the Internet.

Managers at Sony believe that the most promising services in the business-to-consumer segment are online promotion; shops for both physical products like CDs and virtual products such as music clips; and a service named Traffic Booster designed to increase traffic to a Web page.

In the business-to-business segment, Sony says it has some strong backbone solutions for ordering, dealer support and supplier auctions.

In Europe, for the fiscal year ended March 31, 2000, Sony's sales were nearly 14.42 billion euros ($13 billion).



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