Web Ad Networks Form National Alliance
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ClickThrough Interactive, a leading English-language Web advertising network, signed an exclusive alliance with Soussy.com and its network of French-language web sites, the first deal of its kind in Canada.
The alliance will make it easy for ClickThrough's clients to run national Web advertising campaigns in English and French. Clients now using ClickThrough and Soussy's networks include automotive, bank, telecommunications, beverage, and entertainment advertisers.
With the alliance, La Toile du Quebec, a Soussy.com site, is the first and only search engine in Canada that can provide keyword search advertising opportunities in French (when certain keywords are used in a search, the client's ad automatically appears).
Other Soussy sites include Musique Plus, Voir, Hebdo Net, Planete Quebec, and WebDepart, while ClickThrough sites include eye weekly, Canada NewsWire, CDN Stock Market Reporter, The Life Network, and The Weather Network.
ClickThrough is powered by NetGravity, a sophisticated targeting and ad serving technology that controls where and when ads will be placed, allowing advertisers to pinpoint their ads to reach specific demographic targets.