Webjet Enters Isis Online Community
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Australian online travel agent Webjet and Internet solutions provider Isis Communications have signed an agreement to bring the partnership increased Web development, marketing opportunities and expanded content.
Webjet and Isis have announced the development of a co-branded travel facility that will be marketed as part of Isis Communications' creation of online communications.
Isis senior vice president of business development, Robin Lick, said Webjet would work with Isis databases to tailor and target specific travel offers to profiled Isis community members.
"Isis online seeks to align aggregated audiences, and that will lead to cost effective advertising, e-commerce revenues and expand on the market of digital delivery of entertainment, education and information content," said Lick.
The co-branded travel facility will be backed by Webjet's brand and users will have access to Webjet special offers.
Managing director of Webjet, David Clarke, said the deal was a precursor to a formal co-development agreement. "It provides Webjet with an opportunity to link with the leading Australian organisation in integrated Internet development," said Clarke.
"Given the nature of our product, we see special opportunities to develop a series of innovative products in conjunction with Isis. The agreement is another part of our marketing platform and is a cost-effective method of targeting particular audiences," he said.