Chaos Takes on the Top 40
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Under the deal, chaosMusic will maintain an exclusive retail position on the take40 site, providing back-end infrastructure and technology fulfillment, and sourcing local and international titles through its operation in Melbourne.
ChaosMusic chief executive officer Rob Appel said the deal was the start of a long-term advertising arrangement between the two entertainment providers. "mcm and ChaosMusic will also be considering the application of e-commerce facilities to other popular entertainment properties such as Hots Hits, Planet Rock and Party Hard," said Appel.
Based on the national radio countdown programme, the Commonwealth Bank Take 40, the online countdown attracted the two entertainment content providers following its successful Bardot Webcast concert last week.
mcm e-business manager Dean Morrison said ChaosMusic's ability to build the back-end of the e-commerce store was the most efficient way take40 could supply users with their favourite music and domestic fulfilment.
"The useability and integration of the unique e-store will allow take40 visitors to purchase CDs or other music products without ever leaving the site," said Morrison.
Traffic to the site will be driven nationally through the weekly radio program Australia-wide.