Auto-By-Tel Prepares for UK Launch
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Auto-By-Tel Corporation has formed an international division and has taken a first step in launching Auto-By-Tel UK by appointing Kevin Turnbull as Chief Executive.
Auto-By-Tel is already responsible for over $500 million in vehicle sales per month in North America, and hopes to extend this when the UK site becomes active at the end of 1998.
Pete Ellis, president and CEO of Auto-By-Tel Corp., said: "We believe Auto-By-Tel's consumer-friendly model will work throughout the world. Auto-By-Tel's phenomenal success in North America is attributed to its having given educated Internet consumers a fast, efficient, low-cost car-buying process. We anticipate that the Auto-By-Tel program will be just as popular with consumers and dealers in the UK."
Kevin Turnbull brings 20+ years experience to his new job, including 14 years with Ford where he was Product Marketing Manager for Britain and European Advertising Manager. Recently, he engineered the start-up of TOAD plc, a vehicle technology company.
Auto-By-Tel reports it is currently in the process of finalizing its business model for the U.K. In the coming months it will be identifying dealers and conducting dealer training. After the UK, Auto-By-Tel sees France, Germany, Japan, and Brazil as potential markets with a suitable combination of Internet growth and a high volume of vehicle sales.