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Pure Commerce Takes Its Global Payments Service Wireless

Online financial services provider Pure Commerce has launched its multi-currency e-commerce service for wireless devices.

Businesses that adopt the service will be able to accept payments from international customers shopping on the Internet via Wireless Application Protocol (WAP) handsets or Personal Digital Assistants (PDAs) in over 150 different currencies.

The service will operate along the lines of an armed online courier over a wireless network, collecting money from the customer and making a secure deposit in the etailer's account.

Pure Commerce chief executive officer Daniel Lavecky said the idea behind the service was to create a personalized shopping environment that made it easy for the customer.

"The easier you make it for a customer to do business with you, the more likely they are to make a purchase," he said.

"We are enabling businesses to become more profitable by letting them communicate with customers whenever, wherever and however that customer wants to do business," said Levecky.

The Pure Commerce WAP service is an extension of the company's existing multi-currency gateway which operates over the Internet. With research forecasts indicating mobile commerce is the business landscape of the future, Pure Commerce has realized the importance of tailoring business services to customers on the go.

"WAP is not hype, it's not a phase, it is the next evolutionary step for commerce," said Lavecky. "A new business landscape is emerging where doing business face-to-face is not longer a reality. Companies already know how to do business in the real world and are beginning to embrace commerce on the Internet. In order to stay ahead of their competitors, companies need to take notice of mobile commerce," he said.

The next step in Pure Commerce's convergent business strategy is to allow companies to accept payments over broadband networks. The company is currently developing the technology to support this concept.