RealTime IT News

Canadian Internet Projections Unveiled

11 CORINFO Research today announced the release of the 1998 Canadian Internet Marketplace, an up-to-date compilation of Internet research that provides some of the most comprehensive coverage of the Canadian online industry and marketplace.

The 1998 Canadian Internet Marketplace sponsors an expanded companion Web site with two unique features: "The Canadian Internet Probability Table," which helps ground 1998 Internet hype and hysteria before take-off; and "The 10 Most Insightful Comments on Computing and the Internet/Online Industry in 1997," which contributes ideas of clarity and accuracy in an effort to help understand evolving online trends.

The most popular feature of the Web site is Drive-thru Stats, a listing of benchmark data designed to assist companies with research, analysis and strategic online planning.

"The reason this research is important is because many Canadian companies have miscalculated their online marketing strategy based on industry hype and inaccurate online usage assumptions. The current trough of disillusionment in the business community is not so much a failure of technology as a misunderstanding of the online marketplace," said Ron MacSpadyen, Director of Business Development for 11 CORINFO Research.

The report is the result of a 14-month composite research strategy based on a wide variety of data sources.