European AOL Shopping Channel Launched
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San Francisco-based INTERSHOP Communications, a provider of electronic commerce software, and AOL Bertelsmann Online, the European subsidiary of America Online, launched AOL UK's first electronic shopping mall.
Part of AOL's Shopping Channel and currently hosting three stores, this solution marks the beginning of AOL UK's aggressive expansion of electronic commerce in Europe, the companies said. Financial terms of the deal with INTESHOP were not disclosed.
"We were looking for a complete and scalable solution that was easy to localize, quick to deploy and that offered superior functionality," said Mark Frost, programming director of AOL UK. "We evaluated several standard packages but INTERSHOP Mall was the only one matching all our requirements within our budget."
In the near future AOL UK said it plans to aggressively expand the Shopping Channel, marketing this service to first-tier shops selling books, music, gifts, flowers and jewelry.
AOL UK is part of a joint venture established in March 1995 by America Online and Bertelsmann AG, Europe's largest media group, to bring interactive services to the European market.