RealTime IT News

One In Ten Canadians Rely on Net for News

According to a recent Angus Reid Group and Canadian Corporate News study, 10% of all Canadians report using the Internet "a great deal" as a news source.

The study, entitled "Canadians And The News Media," reported that those who go online for the news are most likely to be looking for information on international news or world events (30%), or business/financial items (25%). Others look for sports items (16%), or articles about the arts and entertainment (13%).

Slightly less frequently sought information is current events (10%), government/politics (10%), technology (9%), national news (8%), or just general information/news (8%).

Most likely to follow news stories on the Internet are younger respondents (31% of those aged 18 to 34), those with a household income of more than $60K (30%), university graduates (25%), full-time workers (24%), and men (25%).

Regionally, residents of Ontario (22%) are slightly more likely than others to use the Internet. Least likely to surf the Net for news items are part-time workers (11%), residents of Saskatchewan/Manitoba (10%), those with an incomplete high school education (6%), and respondents aged 55 and older (4%).

The nationwide poll was conducted by telephone between January 21 and 27, 1998 among a representative cross-section of 1,500 adult Canadians. The data were statistically weighted to ensure the sample's age composition reflects that of the actual Canadian population according to the 1996 Census data.