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Getting an Oracle Grip on The Supply Chain

Oracle filled a cavity in its applications portfolio today, acquiring Demantra to help customers get a better grip on their supply chain planning.

Demantra, of Waltham, Mass., combines analytics and collaboration utilities in its Spectrum Suite, which helps customers fulfill product demand, replenish stores after sales, and plan sales, operations and promotions in real time.

Demantra has over 140 customers in various lines of business, including Consumer Goods, Industrial Manufacturing and Quick Service Restaurants.

Rick Jewell, senior vice president of applications development at Oracle, said that Demantra's software, combined with Oracle's supply chain and enterprise resource planning applications, will help customers better gauge global supply chain operations.

"This will allow companies to reduce their total cost of ownership, while increasing their ability to operate an integrated, information-driven enterprise," Jewell said in a statement.

Oracle expects to seal the deal this month.

Oracle has been among the more aggressive companies on the acquisitions front in the last few years.

To fortify its position against German applications giant SAP, Oracle spent roughly $15 billion on PeopleSoft, Siebel Systems and Retek.

The Redwood Shores, Calif., company has also been filling in gaps in its software stacks with smaller buys to take on IBM, Microsoft and BEA Systems in the market for infrastructure software.

These include SleepyCat Software for its Berkeley open source database, Thor Technologies and OctetString for security, and Portal Software for telecommunications billing.

With this application/infrastructure strategy, Oracle aims to serve as broad an array of customers as possible, giving it access to several multi-billion-dollar software markets.

Financial terms of the deal were not made public.