RealTime IT News

Canadian "E-Mall" to Leverage Web, Traditional Media

Toronto, Ontario-based NorStarMall.com, a joint venture between NetStar Communications Inc. and Group Multimedia Network Corporation, is Canada's first Internet broadcast mall that aims to combine the potential of Internet commerce with traditional media.

Advertised on television, radio, and in print, NorStarMall is a virtual mall accessible through tsn.ca (sports channel), exn.ca (Discovery Channel), www.norstarmall.com, and participating vendor Web sites.

Merchants in the mall benefit from an entirely new retail sales channel while receiving media advertising and promotion.

"What makes the NorStarMall unique is that vendors are supported by an abundance of high-impact traditional brand and product advertising in print, radio and television," said Jeffrey Elliott, Managing Director of NetStar Interactive. "NorStarMall will support brand and product awareness, drive increased traffic to the mall and result in significant potential revenue for vendors."

Vendors in the NorStarMall have three rental space options:

  • Anchor Storefronts offer high-impact brand or product advertising in conjunction with a prominent position in the mall and a presence in the Concourse level stores.
  • The Concourse, or warehouse level, is designed for mid-market brands.
  • Kiosks are targeted at emerging, niche, or seasonal products and offer retailers access to Web traffic through NorStarMall promotion.

NorStarMall is scheduled to be launched in Summer, 1998.