Healthy Growth for Canadian Net Ad Revenues
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According to a new research study conducted by the Internet Advertising Bureau of Canada (IAB Canada), Canadian Internet advertising revenues have almost reached the $10 million mark and are growing at better than 500%.
The $10 million in revenues for 1997 was up from $1.6 million in 1996. According to the report, industry revenues are expected to continue increasing dramatically, reaching $22.9 million in 1998 and $56.9 million in 1999.
Commissioned by IAB Canada and conducted by Ernst & Young, the study is the first of its kind in Canada. It will be conducted on a regular basis in future.
IAB Canada was formed in December 1997 by leading Internet advertising and marketing professionals.
Miles Faulkner, Ernst & Young, who directed the research program, said the research results will help identify emerging trends and growth areas in the industry that were not measurable before.
A complete overview of the research findings is available on the IAB Canada Web site.