RealTime IT News

Google Calls YouTube For Duty

It didn't take too long for Google to put YouTube to work.

A white-label version of the recently acquired video-sharing platform figured prominently in British Sky Broadcasting plans to provide a Sky-branded version of Google's search, advertising, communications and video products to its broadband customers.

In what the companies called a "wide-ranging set of multi-year agreements" in a statement, Google will also provide search across all of Sky's Web properties. Google and Sky said they would share revenue generated by sponsored links.

The Sky-branded version of YouTube will, like its American counterpart, allow users to edit, upload and share their own video content. Users will also be able to upload and download videos from their mobile devices.

The deal marks the first time Google has licensed its video-sharing platform to a third party. But the Mountain View, Calif., company frequently partners with third parties who want to re-brand its suite of applications at the cost of shared advertising revenue.

For example, Google offers a product called Google Apps for Your Domains, which includes tools, such as Web-based e-mail, instant messaging, voice calling and collaborative calendaring, for communicating and collaborating in the enterprise.

When Google CEO Eric Schmidt announced the company's third-quarter results earlier this year, he credited much of the company's success to Google's partnerships, including Intuit, eBay and Sky parent-company News Corp.

"Partnership is a way of doing business for us," Schmidt said at the time.

Looking forward, Sky and Google said they plan to explore opportunities to provide further services, such as Google's VoIP telephony services, as well as consider future forms of Web, TV and mobile advertising.