Net Shepherd, D&B Collaborate on Data Collection
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The first project, currently in progress, exploits Net Shepherd's Internet Content Rating Community--the Internet Explorers Society--an online community whose members are actual Internet users. Members of the Internet Explorers Society will review and assess Web pages based on Dun & Bradstreet's ratings criteria.
Net Shepherd will have members of its rating community check the accuracy of previously collected D&B business data such as Web site addresses, contact names, and physical addresses.
The second project will focus on producing relevant business-related content from the Internet, leveraging Net Shepherd's expertise in Internet content characterization.
"The Net Shepherd solution allows D&B to continue to provide its customers with the highest quality information about commerce on the Internet," said David Herman, D&B Director of Global Marketing. "They will be able to quickly find a company's Web address, access information about that company, find out who owns the site, and link to it. It's where virtual meets reality."