RealTime IT News

Commonwealth Banks On Terraplanet's Access To Youth Market

[May 18] Multimedia infotainment company terraplanet has signed an online marketing agreement with the Commonwealth Bank to reach Australia's youth.

The deal aims to create a range on online solutions for Commonwealth Bank products and services which are specifically aimed at the youth market.

Under the deal, terraplanet will create three online brochures, the Smart pack, Student pack and Grad pack, which will allow banking information to be displayed online in an interactive and simple format.

The arrangment also covers a 12-month sponsorship of terraplanet's youth portal Juice, to cross-promote the two companies on and offline through a variety of sponsored competitions and branding of the bank on the Juice site.

Terraplanet said the deal would act as an avenue for the company to broaden its reach into the online community of the future.

A network of online portals are planned for launch over the next two years using a portion of the funds generated in terraplanet's recent float on the Australian Stock Exchange.