RealTime IT News

Diversinet Gets Marketing Support from Bratch Innovation

Bratch Innovation was chosen by Diversinet Corp. to assist them with a customer acquisition and marketing program for Canada and the U.S.A.

Diversinet provides electronic commerce security products based on Digital Certificate technology for diverse authentication and authorization applications on corporate networks, Intranets, and the Internet.

Bratch Innovation will be assisting with marketing Diversinet's key product, Passport Certificate Server. The product provides Internet users with "complete privacy and total anonymity for secure applications in emerging markets of electronic commerce and communications," according to Nagy Moustafa, Diversinet President and CEO.

"The product offers ease of use, scalability, total privacy, anonymity, and cost efficiency," Moustafa said.

Competing directly with more established vendors like Verisign and Entrust Technologies, Diversinet emphasizes efficiencies and economies that it says can lower costs, speed the certification process, and maybe even improve overall security.

Bratch Innovation will work with Diversinet's Sales and Marketing team to gain high profile early adopters of the system, and will develop marketing plans for the product. The marketing support will help Diversinet to penetrate key vertical market sectors, such as financial institutions, telecommunication companies, and utilities.

Headquartered in Toronto with a U.S. office in San Jose, Diversinet is a public corporation traded on NASDAQ (DVNTF) and the CDN (DVNT).