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Blue Cross Atlantic Canada Launches Web Site

Blue Cross of Atlantic Canada launched a database-driven bilingual Web site built by Internet development company Bowne Internet Solutions.

The initial launch is to be followed this Fall by three private sites for the company's health care providers, group plan administrators, and agents. The site is powered by ME! 4.0, Bowne's flagship relationship software.

A key feature is the Health Journal which allows users to create personalized online notebooks for storing emergency contacts and keeping track of medications, immunization records, and allergy symptoms. Registered users also can save shortcuts to any page on the site in a personal bookmark area.

Customers can submit requests online to update a change in address or replace an identification card. Additional content includes an interactive health quiz, wellness tips, and personalized health plan calculations.

"Health care management companies traditionally have not offered customers Internet services of this nature," noted Bowne Internet Solutions' CEO, John Long. "Features like customization and the Health Journal enable Blue Cross of Atlantic Canada to provide high-utility Internet services that invariably bring customers back to the site more often."

Blue Cross of Atlantic Canada is the largest provider of benefit programs in Atlantic Canada providing health, dental, travel, life, and disability income benefits to over 600,000 Atlantic Canadians.



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