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Former ATI CEO Leaves AMD

AMD announced today that Dave Orton, former president and CEO of ATI Technologies who came to AMD as part of last year's acquisition, will leave the company at the end of this month.

Orton serves as an executive vice president of visual and media business at AMD , heading up the consumer electronics and graphics division. He became a part of AMD after the October 2006 acquisition of ATI by AMD.

Dave Orton
Dave Orton
Source: AMD

AMD will not replace him. Instead, Adrian Hartog, senior vice president and general manager of the consumer electronics group, and Rick Bergman, senior vice president and general manager of the graphics products group, will now report to the office of the CEO.

"Dave was one of the key drivers in the successful integration of AMD and ATI. With his integration work complete and the successful launch of key graphics and chipset products earlier this year, the time was right for Dave to take his personal and professional life in a different direction," said Dirk Meyer, president and COO of AMD in a statement.

Following the $5.4 billion purchase of ATI, AMD announced ambitious plans surrounding "Fusion," a combined CPU-GPU. Those plans have stalled along with AMD's fortunes as sales have slowed and it had difficulties meeting channel demands.

Insight64 analyst Nathan Brookwood said he expected this departure. "I would have been surprised if he had stayed much longer than one year from the initial announcement of the acquisition," he told internetnews.com. "The CEO of the acquired company rarely hangs around for much more than a year. Pretty typical situation in my book."

Orton joined ATI as president and COO after ATI's acquisition of ArtX, Inc., in April 2000, where he was president and CEO. He became CEO of ATI in June 2004. Prior to joining ArtX, he had worked for SGI, General Electric and Bell Laboratories.