Infomart and Wavephore Partner for Canadian Market
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The new service, Newscast Canada, is scheduled to debut in the third quarter of 1998.
This partnership aligns the strengths of two players in the information industry.
Under the terms of the agreement, Infomart Dialog will provide sales expertise in the promotion and soliciting of the new service, Newscast Canada. Newscast Canada will provide Canadian clients with daily, direct media monitoring feeds as well as prominent Canadian content, offered via Infomart Dialog.
The basic package will be customized for the Canadian market and will contain Canadian news and stock market information. Infomart will be responsible for all sales and marketing activities associated with Newscast Canada. WavePhore Newscast will host and manage the service through its NewsCenter in Dallas, Texas.