Beyond Interactive Expands to Europe With Acquisition
Page 1 of 1
Financial terms of the acquisition weren't disclosed.
The newly-acquired firm -- whose name will be changed to Beyond Interactive -- marks the company's first foray into the European market. In April, Beyond Interactive opened offices in Hong Kong, China, and Mexico City.
Rick Sareen, a co-founder of media21, will become chairman of the new Beyond European division. Plans include a rapid expansion of the London office, and the establishment a European network based out of that office.
"This is an important move in establishing our international network. The Web is a global marketing medium and following this announcement today, the clients of Beyond Interactive have the opportunity to capitalize on this like never before."
Beyond Interactive is a partner company of the Grey Global Group.