RealTime IT News

Scandinavian Search Engine Expands

Telepartner A/S announced that its newly acquired ITcom, a leading Danish-language search engine, will be introduced in Norway and Sweden this fall.

The ITcom search engine and its related Webguiden will be available in Norwegian, Swedish and English, so that Scandinavian businesses can promote themselves internationally, the firm said.

Aldo Petersen, Telepartner's CEO, said the company expects to enhance its revenue potential through the addition of related Swedish and Norwegian products and through tie ins to Telepartner's existing trade catalogs.

ITcom said it believes Webguiden has certain competitive advantages over search engines like Yahoo, Excite and Lycos, which are not offered in the Danish language. In addition, the company claims to have the most extensive database of businesses in Scandinavia, consisting of approximately 3.2 million up-to-date addresses, telephone numbers and fax numbers.

According to a report by domain registration firm Network Solutions, 20% of all Scandinavians currently log on to the Internet, and numbers are expected to grow quickly in the next few years. Scandinavia will lead Europe in on-line penetration and will generate around $6.4 billion in online revenue by 2001, predicted a report by Forrester Research.

Currently, the Danish site receives more than 1 million hits per week, the company reported, and Telepartner expects similar usage in the other two Scandinavian countries.

Separately, Telepartner further reported today that Webguiden will introduce a newly developed interface and significantly faster search engine this month in Denmark. This new interface is designed to be more user friendly and provide a broader range of information, including financial data, on Danish businesses, Petersen said.

Related Links

Rep ort Predicts Strong Growth in Euro E-Business

Netwo rk Solutions in Domain Deals With Six Scandinavian ISPs