RealNames In German Language Cooperation
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[Berlin] To coincide with the Berlin Internet World trade fair, Microsoft Germany has announced the integration of the Realnames' keyword service into the German version of Internet Explorer 5 (IE) and into its portal MSN.de.
If you now enter the name of the most popular German soccer team "FC Bayern München" into the address input field of the IE 5, you will immediately get the link to the official homepage of the soccer club. Even the special character "ü" can be used.
"We only cover company names and brand names" explained Luke Arant, Director of Operations at RealNames Germany, in a conversation with germany.internet.com. The service will also be tied into search engines. The user will be able to recognize from a simple RealNames logo, whether it is the official homepage of a particular service provider, Arant went on to explain.
The German Internet portal web.de is said to be announcing a cooperation with RealNames today.