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Knexa Brings Knowledge Trading to Europe

[May 25] Knexa, the global knowledge exchange owned by Canadian-based Demand Ventures Ltd, has formed Knexa Europe with initial Web sites in Denmark and the U.K.

Knexa Europe is 40 per cent owned by Demand Ventures and 60 per cent by Danish firm Futurizer A/S. It launches with the active participation of Psion User Group, O2 Solutions, V-Risk International, and IC Universe.

Knexa claims to have identified what it calls "a significant need for time-sensitive, accessible, managed, organized, relevant knowledge that enhances working capabilities and competencies." It matches supply and demand for knowledge, as if it were any other commodity.

Bjorn Wolrath, chairman of Knexa Europe A/S and a former chief executive of global insurance company Skandia AB, said the opening of Knexa in Europe was the beginning of a powerful new form of e-commerce in the region.

"In particular, Knowledge Agents will provide knowledge buyers with a powerful frame of reference to judge the credibility of knowledge assets for sale on Knexa. Agents provide accountability for knowledge seekers, a factor too often absent on the Internet," said Wolrath.

The function of Knexa Knowledge Agents is to collect, rate, review, package and post knowledge assets to the exchange. Knexa builds a base of business and professional expertise on which potential buyers can draw to fufill last-minute needs.

Knexa Europe will operate on a "pay-as-you-go, need-to-know" basis. Its Knowledge Agent service will provide its communities with an e-marketplace where they can trade their knowledge assets.

Some of the key content for Knexa Europe will come from O2 Solutions which specializes in management development and human resources.

"These relationships include the London School of Economics, The Cranfield School of Management, the Wall Street Journal Interactive Media, The Henley Centre, and a large number of management speakers including Debra Amidon of Entovation, Hubert Saint-Onge of The Mutual Group, Charles Savage of Knowledge Era Enterprises," explained O2 Solutions' Chairman Ian Oliphant-Thompson.

Demand Ventures, which is led by President David Brett, plans further overseas expansion for Knexa, with a launch scheduled for Knexa Australia in the coming months.