Excite Expands Down Under
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Financial terms of the agreement were not disclosed.
Under the joint venture between Excite and J.B. Fairfax Company-owned LibertyOne, the new portal will feature advertising and commerce initiatives supported by Excite in English. Initially the service will launch in Australia during the fourth quarter.
Localized portals are also planned for New Zealand, Indonesia, Malaysia, and Singapore, according to Excite. The company said each local service will carry its portal offerings including search, personalization, channels, chat, e-mail, Excite Communities and commerce.
Excite operates several other international portals with various partners in what's becoming an increasingly competitive global market. Major alliances also exist between local content providers and big-name players such as Lycos and Yahoo! which also boast sites throughout Europe and Asia.
"Following on our Japanese joint-venture announced last year, this deal expands our presence and ability to move aggressively in one of the largest online growth areas in the world the Asia-Pacific region," said George Bell, CEO, Excite, Inc.
"On a global basis, the Internet is one of the most dynamic growth industries, particularly within the Asian Pacific region," said Graham Bristow, Managing Director, LibertyOne. "We are ideally located in Australia to be at the forefront of this boom."