Network Strategy Goes Healthy
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The health-focused site is the latest move by theSpot to target niche markets. The company has already developed sites for the toy and beauty markets.
HealthSpot's inventory is divided into three main categories, natural health, medicine cabinet and personal care.
theSpot has also designed the site as an information resource, providing more than 130 fact sheets on health as well as various ailments, written by pharmacists, general practitioners and naturopaths. The company has included this information repository as a purchasing aid, as well as an online resource.
HealthSpot is a clear move by theSpot on the advertised turf of one of its main competitors, online department store dstore. dstore's own inventory has included health products for several months, alongside areas such as sporting goods, books, CDs, DVDs and videos, and toys.
The launch of HealthSpot follows theSpot's merger with New Zealand retailer FlyingPig.co.nz. As part of this merger, theSpot entered a strategic alliance with offline and online book retailer Aungus & Robertson Bookworld, to create a clicks and mortar arrangement which is yet to launch.