Frog Design Founder on Going Beyond Beauty
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MOUNTAIN VIEW, Calif. Hartmut Esslinger, who helped design the original Macintosh 25 years ago, says many tech companies still dont get one of the keys to Apples success.
Design doesnt stand alone, its a coordinated profession. People think its about beauty, but its really about connected technology, science, people and business. A lot of stuff doesnt sell because its designed for the engineer, he said this morning at a Churchill Club event here.
Esslinger had worked earlier at Sony which helped him get in the door at Apple (NASDAQ: AAPL) and gain the confidence of ultra-picky CEO Steve Jobs, beating out an ad agency in the process for his then small company, the legendary Frog Design.
We talked about design and I asked Steve what he wanted to do with the Mac. He said he wanted a million people to use it, not 10,000, Esslinger recalled.
A million personal computers was considered big time mass market back then.