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NewsEdge Opens In Geneva, Amsterdam

The world's largest independent news integrator, NewsEdge Corp., extended its European presence by opening offices in Geneva and Amsterdam.

The Swiss office will service major accounts in central Europe, including Nestle and Novartis, while the Dutch office will serve the Benelux region. The European headquarters of the Burlington, Massachusetts-based firm, are in London.

"Our growing presence in European countries mirrors the growth of the adoption of NewsEdge services throughout the Continent and the world," said Jon McNerney, international VP of NewsEdge. "Over the course of the last year, we have greatly expanded the organisation which directly serves NewsEdge customers, and have located those resources near our customers."

Recently, NewsEdge formed relationships with many more European suppliers of news information, including providers who furnish content in French, German, Dutch, and Spanish. The information providers for the NewsEdge service include Agence France Press, Deutsche Presse-Agentur, EIU ViewsWire, Het Financieele Dagblad, and Vereinigte Wirtschaftsdienste.

One of the major European users of NewsEdge is the Swiss firm Nestle, that installed the service in 1994.

"NewsEdge is available on an enterprise-wide scale so every single worker within the organisation can benefit from the advanced range of services it offers," commented Jean-Marc Lilla, global intranet manager for Nestle.

NewsEdge says its mission is "to make news valuable for busy people at work"--a refreshingly concise statement in an era of information overload.



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