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ebookers.com Allies with travelcamel.com

[June 2] European Internet travel company ebookers.com announced Friday an alliance with online travel goods retailer travelcamel.com.

As a result of the agreement, ebookers.com will receive commission from travelcamel.com in return for purchases of travelcamel.com products made on a special "microsite" featured in ebookers' Travelshop storefront.

Dinesh Dhamija, chief executive officer of ebookers.com, claimed the ebookers brand was now firmly established as "the brand of choice for Europe's online travelers."

"We are determined to use this brand awareness both to increase income from additional travel-related revenue streams and also to expand our customer reach yet further through innovative online marketing partnerships such as that with travelcamel.com," said Dhamija.

Travelshop went live on the ebookers.com U.K. site in May and contains several of ebookers.com's travel-related retail affiliates besides travelcamel.com. Visitors can purchase ebookers.com's own-brand insurance, buy travel clothes from dressmart.com or book a ticket on the Heathrow Express.

ebookers.com says it eventually hopes to roll out the Travelshop storefront to its site in other European countries, including Germany.

travelcamel.com's co-founder John Curran explained that his site was targeted at "travelers like me -- people who know from bitter experience that they will never make it to the shops before they leave."

travelcamel.com sells the type of goods that people usually need when traveling abroad.