RealTime IT News Allies with

[June 2] European Internet travel company announced Friday an alliance with online travel goods retailer

As a result of the agreement, will receive commission from in return for purchases of products made on a special "microsite" featured in ebookers' Travelshop storefront.

Dinesh Dhamija, chief executive officer of, claimed the ebookers brand was now firmly established as "the brand of choice for Europe's online travelers."

"We are determined to use this brand awareness both to increase income from additional travel-related revenue streams and also to expand our customer reach yet further through innovative online marketing partnerships such as that with," said Dhamija.

Travelshop went live on the U.K. site in May and contains several of's travel-related retail affiliates besides Visitors can purchase's own-brand insurance, buy travel clothes from or book a ticket on the Heathrow Express. says it eventually hopes to roll out the Travelshop storefront to its site in other European countries, including Germany.'s co-founder John Curran explained that his site was targeted at "travelers like me -- people who know from bitter experience that they will never make it to the shops before they leave." sells the type of goods that people usually need when traveling abroad.