RealTime IT News

Yahoo Fields Concerns Over Microsoft Ad Switch

When Yahoo completes the transition of its ad platform to Microsoft's technology through the two companies' search partnership, how will advertisers be affected?

Recognizing that many in the advertising community are concerned, Yahoo took a moment to answer a few questions about the transition.

E-Commerce Guide has the story on Yahoo's message for marketers after the Microsoft transition is completed, and why liquor advertisers are still in the lurch.


As Yahoo prepares to transition its advertisers to Microsoft's adCenter advertising system, some of those advertisers have burning -- and not so burning -- questions.

In response, Yahoo (NASDAQ: YHOO) on Thursday published a blog post meant to answer some of the questions regarding how things will be run under Microsoft (NASDAQ: MSFT).

For instance, after the cutover to adCenter, will advertisers still be able to buy liquor advertising keywords like "scotch" or "liquor basket," which Microsoft doesn't currently allow?

Read the full story at e-Commerce Guide:
Yahoo Fields Questions on adCenter Move