Royal Bank Site Ranks Top in North America
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UK-based Lafferty Information and Research Group conducted what is believed to be the most comprehensive global survey yet on the penetration of Web-based services into banking and financial services.
The study covered 50 of the largest banks in Europe and 50 banks in North America, as well as a number of insurance and Internet securities broking sites. Criteria included interactivity, content, navigation, speed, and design.
According to Lafferty, The high ratings for Royal Bank and Credit Suisse were due in part to the fact that they are among the select few that provide a directly accessible page with current interest rates for savings and loan products.
The results are the first in a new quarterly research survey, "Lafferty Int